Basics Advertising 02: Art Direction
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Book Overview Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon p...
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.
The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Book Details Format: Paperback | Pages: 184 | Language: English | Publisher: AVA PUB | ISBN: 2940411212
FormatPaperback
Pages184
LanguageEnglish
ISBN2940411212
EAN9782940411214
PublisherAVA PUB
Publication Date1970-01-01
AccessoriesNo Accessory
ConditionNew
Product TypeQUALITY PAPERBACK BOOKS
Weight1.21 Pounds
Length9.12 Inches
Width6.5 Inches
Height0.65 Inches
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