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Basics Advertising 02: Art Direction

Mahon, Nik

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Paperback

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$37.95 USD $54.21 USD

$37.95 USD

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Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

Accessories:

No Accessory

Publisher

AVA PUB

Bisac Major Subject

Design

Binding Type

Paperback

Country Of Origin

Number Of Units

Length

9.12 Inches

Barcode Indicator

EAN

Width

6.5 Inches

Publication Date

1970-01-01

Height

0.65 Inches

ISBN 10

2940411212

Weight

1.21 Pounds

Book EAN

9782940411214

Target Audiance

Adults

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Basics Advertising 02: Art Direction