As founder of one of the first branding firms in Los Angeles, California, HOW Creative(R), Howard A. Lim has been building Authentic Brands(R) for more than two decades. His passion is in supporting and empowering businesses to transform products and services into rich brand experiences that motivate and inspire from the inside culture out. He has shepherded the brands of emerging and leading Fortune 100 companies such as DreamWorks, Mattel, Xerox, Fujitsu and Honda, influencing billions of dollars in clients' profits, brand value and equity.