The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions
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Book Overview Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you wantEverybody knows that th...
Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want
Everybody knows that the best way to persuade people to reach the "Yes" response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain's internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers.
Activating one or more of the other person's triggers will make you a master persuader in every aspect of your life. You'll learn how to motivate a "Yes" response from clients, coworkers, employees, and entire organizations.
Just say "YES" to success.
"7 Triggers to Yes is a great book. It's not the same old information repackaged. It contains information you can apply not only to your job but also in your everyday life, so you will forge constructive relationships, become a better leader, and create organizational change--all of which will lead to a more powerful, influential, and successful life."
--From the review by Melissa F. Thompson, project manager/instructional designer, in Training Magazine
Book Details Format: Hardcover | Pages: 240 | Language: English | Publisher: MCGRAW HILL BOOK CO | ISBN: 0071544372
FormatHardcover
Pages240
LanguageEnglish
ISBN0071544372
EAN9780071544375
PublisherMCGRAW HILL BOOK CO
Publication Date1970-01-01
Edition1
AccessoriesNo Accessory
ConditionNew
Product TypeHARD COVER BOOKS
Weight1.17 Pounds
Length9.3 Inches
Width6.54 Inches
Height0.9 Inches
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