{"title":"Marketing \u0026 Sales","description":null,"products":[{"product_id":"write-better-newsletters-grow-your-1-1-practice-with-emails-people-actually-want-to-read-9798992033816-new","title":"Write Better Newsletters: Grow your 1:1 practice with emails people actually want to read","description":"\u003cp\u003eYou've been told that newsletters can help to find clients, but that's only true if the right people read and find value in your newsletter. If you're in business doing 1:1 work with clients, you likely don't have time to write long essays every week, and you don't want to write a newsletter that's generic, awkward, or pushy. Fame isn't your focus. You simply want to work with more clients. This book is designed to help you do just that.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eYou'll \u003cstrong\u003elearn a step-by-step process to help you design, write, and send newsletters that feel like you and that your readers enjoy receiving\u003c\/strong\u003e. You won't be working from a stilted template, and you won't be spending hours trying to sound like someone you're not. Instead, you'll learn how to regularly write and send newsletters that matter to you, your business, and your readers.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTopics Covered Include: \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePicking your newsletter frequency\u003c\/li\u003e\n\u003cli\u003eSelecting a style and sections for your newsletter\u003c\/li\u003e\n\u003cli\u003eCreating templates to speed up the writing and sending processes\u003c\/li\u003e\n\u003cli\u003eFinding subscribers and inviting readers to work with you\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis book is appropriate for nutritionists, herbalists, coaches, counselors, and anyone else who's hoping to write a newsletter that brings in more clients.\u003c\/p\u003e","brand":"INDEPENDENT CAT","offers":[{"title":"New","offer_id":49633310114082,"sku":"9798992033816-new","price":14.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9798992033816.jpg?v=1739127864"},{"product_id":"ai-and-the-future-of-smart-marketing-the-game-changer-for-the-modern-business-9798895883372-new","title":"AI and the Future of Smart Marketing: The Game Changer for The Modern Business","description":"\u003cp\u003eMarketing is everywhere, and it's only going to get bigger. As the world changes, one question keeps coming up-is AI the future of Smart marketing?\u003c\/p\u003e\u003cp\u003eAI is now stepping in, offering new ways to make those connections faster, smarter, and more personal than ever before. With endless possibilities ahead, This book explores how AI can be used to make marketing smarter and more efficient, helping brands reach the right people at the right time.\u003c\/p\u003e\u003cp\u003eThe question isn't whether AI will be part of marketing; it's how far it will take us.\u003c\/p\u003e","brand":"HARPERCOLLINS 360","offers":[{"title":"New","offer_id":49633329742114,"sku":"9798895883372-new","price":17.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9798895883372.jpg?v=1739128744"},{"product_id":"integrating-agriculture-green-marketing-strategies-and-artificial-intelligence-9798369364697-new","title":"Integrating Agriculture, Green Marketing Strategies, and Artificial Intelligence","description":"As consumers prioritize sustainability, agricultural producers are seeking new ways to meet this demand through green marketing, which emphasizes the ecological benefits of their products. AI technologies play a crucial role in this integration by optimizing farming operations, from precision agriculture that minimizes resource use to data-driven insights that inform marketing strategies. By utilizing AI, farmers can improve crop yields and reduce environmental impact while communicating their sustainability efforts to consumers. This approach supports environmental sustainability and creates a more resilient agricultural sector that aligns with the values of modern consumers. Integrating Agriculture, Green Marketing Strategies, and Artificial Intelligence explores the intersection of agriculture, green marketing strategies, and AI within the context of sustainability. It examines the integration of these diverse domains, providing transformative insights into addressing pressing environmental and social challenges. This book covers topics such as precision agriculture, sustainable development, branding, and marketing, and is a useful resource for data scientists, environmental scientists, business owners, marketers, agriculturalists, academicians, and researchers.","brand":"IGI GLOBAL","offers":[{"title":"New","offer_id":49633371816226,"sku":"9798369364697-new","price":297.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9798369364697.jpg?v=1739130728"},{"product_id":"the-ai-marketing-playbook-strategies-for-small-business-growth-9798330615896-new","title":"The AI Marketing Playbook: Strategies for Small Business Growth","description":"\u003cp\u003eIn \u003cem\u003eThe AI Marketing Playbook\u003c\/em\u003e, Dots McGuyen delivers a cutting-edge guide to mastering the power of artificial intelligence in today's fast-paced marketing world. This essential resource demystifies AI technologies, showing entrepreneurs, marketers, and business leaders how to leverage machine learning, predictive analytics, and automation to supercharge their strategies.\u003c\/p\u003e\u003cp\u003eThrough real-world case studies and actionable insights, McGuyen breaks down complex AI concepts into practical tools anyone can use. Whether you're looking to personalize customer experiences, optimize ad campaigns, or streamline operations, this book equips you with step-by-step techniques to stay ahead in a competitive marketplace.\u003c\/p\u003e\u003cp\u003ePacked with expert advice, future-focused trends, and ethical considerations, \u003cem\u003eThe AI Marketing Playbook\u003c\/em\u003e is your ultimate roadmap to thriving in the evolving landscape of AI-driven marketing. Whether you're a seasoned professional or a curious newcomer, this playbook ensures you're ready to harness the full potential of AI for unparalleled growth and innovation. \u003c\/p\u003e","brand":"INDEPENDENT CAT","offers":[{"title":"New","offer_id":49633395540258,"sku":"9798330615896-new","price":11.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9798330615896.jpg?v=1739131574"},{"product_id":"advanced-sales-management-handbook-cases-analytical-applied-relevant-9780415886529-new","title":"Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eAdvanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant\u003c\/em\u003e\u003c\/strong\u003e will fill the need in the market for a solid case work, role play, and activity book. It has been written by sales teaching professionals and sales executives. The life experiences of professionals with varied experiences will provide students with a solid foundation for learning. This will give college professors from around the world a better opportunity to ensure quality of learning. The book is intended to be supplemental to any other sales management text on the market, but could be used alone in an advanced sales management or marketing analytics course in which the students already have the base theoretical knowledge.\u003c\/p\u003e","brand":"ROUTLEDGE","offers":[{"title":"New","offer_id":51543215407394,"sku":"9780415886529-new","price":121.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9780415886529.jpg?v=1776373773"},{"product_id":"advanced-sales-management-handbook-cases-analytical-applied-relevant-9780415886512-new","title":"Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eAdvanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant\u003c\/em\u003e\u003c\/strong\u003e will fill the need in the market for a solid case work, role play, and activity book. It has been written by sales teaching professionals and sales executives. The life experiences of professionals with varied experiences will provide students with a solid foundation for learning. This will give college professors from around the world a better opportunity to ensure quality of learning. The book is intended to be supplemental to any other sales management text on the market, but could be used alone in an advanced sales management or marketing analytics course in which the students already have the base theoretical knowledge.\u003c\/p\u003e","brand":"ROUTLEDGE","offers":[{"title":"New","offer_id":51543215440162,"sku":"9780415886512-new","price":292.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9780415886512.jpg?v=1776373773"},{"product_id":"escaping-price-driven-sale-how-world-class-sellers-create-extraordinary-profit-9780071545839-new","title":"Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit","description":"\u003cp\u003e\u003cb\u003eFrom the creators of \u003ci\u003eSPIN Selling(R)\u003c\/i\u003e--a groundbreaking strategy for selling at a premium price every time.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDo you frequently discount to win business? Do your customers ignore the differentiators you believe you bring to the marketplace? Does your brand seem to matter less tocustomers today?\u003c\/p\u003e\u003cp\u003eGreat products, stellar service, and a strong brand are just prerequisites today. They no longer differentiate. If you don't do something radically different soon, you will become unnecessary to customers.\u003c\/p\u003e\u003cp\u003eIntegrating the most comprehensive research in the selling profession with years of realworld application by leading sales organizations, Huthwaite, Inc., creator of \u003ci\u003eSPIN Selling(R)\u003c\/i\u003e, brings you \u003ci\u003eEscaping the Price-Driven Sale\u003c\/i\u003e. This book builds on Huthwaite's history of providing groundbreaking concepts with straightforward guidance for execution.\u003c\/p\u003e\u003cp\u003eSellers who master requisite new skills can dominate their market and virtually eliminate their competition. Those who fail to make the adjustment are doomed to irrelevance.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eEscaping the Price-Driven Sale\u003c\/i\u003e reveals how sellers can become differentiators themselves by providing insight that customers cannot find elsewhere.\u003c\/p\u003e\u003cp\u003eIn this book you will discover: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e The tectonic shift in today's market that has irrevocably changed the nature of consultative selling\u003c\/li\u003e\n\u003cli\u003eFour strategies for selling at a premium--even in acommoditized market\u003c\/li\u003e\n\u003cli\u003eHow to create lasting behavior change, individually andorganizationally, to succeed in today's marketplace\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MCGRAW HILL BOOK CO","offers":[{"title":"New","offer_id":51543237984546,"sku":"9780071545839-new","price":33.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9780071545839.jpg?v=1776374246"},{"product_id":"mba-disrupted-your-step-by-step-guide-bootstrapping-1m-digital-businesses-9798990753310-new","title":"MBA Disrupted: Your Step-by-Step Guide to Bootstrapping $1M+ Digital Businesses","description":"\u003cp\u003e\"MBA Disrupted\" is a comprehensive guide to building and scaling successful digital businesses.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIt offers a practical, hands-on approach to entrepreneurship, focusing on actionable strategies and real-world examples rather than abstract theories. The book covers a wide range of topics essential for digital CEOs, including developing a resilient mindset, conducting market research, selecting the right business model, and implementing effective growth strategies.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIt delves into various digital business models, such as service-based businesses, e-commerce, SaaS, affiliate marketing, and community-led growth, providing insights and best practices for each.\u003c\/p\u003e\u003cp\u003eMBA Disrupted emphasizes the importance of continuous learning, innovation, and adaptation in the ever-evolving digital landscape. It also addresses the challenges businesses face in areas like marketing, recruitment, management, sales, technology, and compliance, offering practical solutions and strategies to overcome these obstacles.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWhether you're an aspiring entrepreneur or an experienced business leader, \"MBA Disrupted\" provides a practical roadmap to launching a digital business from zero to seven figures, based on Peshev's 25 years building and launching digital platforms, scaling multiple startups into 7 figures, consulting hundreds of executives, investing in 20 fast-growing startups, and managing a portfolio of agency properties generating over a billion monthly views.\u003c\/p\u003e","brand":"INDEPENDENT CAT","offers":[{"title":"New","offer_id":51543290577186,"sku":"9798990753310-new","price":25.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9798990753310.jpg?v=1776375712"},{"product_id":"mate-millionaire-how-watersports-boat-rentals-charters-turned-my-passion-into-profits-9798893165098-new","title":"From Mate To Millionaire: How Watersports, Boat Rentals, and Charters Turned My Passion Into Profits","description":"\u003cp\u003e\u003cb\u003eReady to turn your passion for the water into a seven-figure business?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eFrom Mate to Millionaire\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e is your ultimate guide to building a thriving business\u003c\/b\u003e!\u003c\/p\u003e\u003cp\u003eDive into the expert insights and proven strategies from Kevin O'Neil, founder of Destiny Water Adventures and a veteran entrepreneur with 17 years of experience in the watersports industry. In this book, he shares the exact steps he took to build a multi-million-dollar empire, cutting through the noise to offer practical advice that works.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIn this book, you will learn how to: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStart and scale a water sports, charter, or boat rental business.\u003c\/li\u003e\n\u003cli\u003eMarket and brand your business for maximum customer impact.\u003c\/li\u003e\n\u003cli\u003eMaster the operational details, from managing a crew to increasing profits.\u003c\/li\u003e\n\u003cli\u003eHandle industry challenges and unexpected setbacks with confidence.\u003c\/li\u003e\n\u003cli\u003eGrow your business from startup to a million-dollar enterprise.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eFrom Mate to Millionaire\u003c\/i\u003e provides the blueprint to not only survive but thrive in the competitive water sports industry. Whether you're launching a boat rental service or creating adventure tours, this book delivers actionable insights that work in the real world.\u003c\/p\u003e\u003cp\u003eReady to take the helm of your own water sports empire? \u003ci\u003eFrom Mate to Millionaire\u003c\/i\u003e will get you there. Order your copy today and chart your path to success!\u003c\/p\u003e","brand":"INDEPENDENT CAT","offers":[{"title":"New","offer_id":51543322460450,"sku":"9798893165098-new","price":20.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9798893165098.jpg?v=1776376451"},{"product_id":"marketing-driven-revenue-growth-guide-organic-growth-9789819802906-new","title":"Marketing Driven Revenue Growth: A Guide to Organic Growth","description":"\u003cp\u003eThis book provides a readable and concise guide for anyone desiring to grow an existing business \"organically.\" It also provides guidance for entrepreneurs starting a new business. It explains why growth is valuable and different ways to achieve it focusing on new products, brands, and customers. It also explains how to evaluate and implement growth options while summarizing much of the information in tables that can be used as templates for the various stages of the growth process. It includes a syllabus for teaching the material in a one-week \"Block Week\" (9-5) format.\u003c\/p\u003e","brand":"WORLD SCIENTIFIC PUB CO INC","offers":[{"title":"New","offer_id":51543609770274,"sku":"9789819802906-new","price":61.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9789819802906.jpg?v=1776386313"},{"product_id":"practical-strategic-management-9789814651363-new","title":"Practical Strategic Management","description":"\u003cp\u003e \u003c\/p\u003e\u003cp\u003eMany theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation.\u003c\/p\u003e\u003cp\u003eBut not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the \"big picture\" perspective, while being able to dive deep into each step. The guide is not written for \"ideal situations\" in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business.\u003c\/p\u003e","brand":"WORLD SCIENTIFIC PUB CO INC","offers":[{"title":"New","offer_id":51543638442274,"sku":"9789814651363-new","price":32.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9789814651363.jpg?v=1776387633"},{"product_id":"mkt-mgt-geographic-remote-indust-cluster-9789814383059-new","title":"Mkt Mgt Geographic Remote Indust Cluster","description":"This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies.The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile \u0026amp; furniture, automobile, agro-machinery, food, wine, software, and management consulting.","brand":"WORLD SCIENTIFIC PUB CO INC","offers":[{"title":"New","offer_id":51543695032610,"sku":"9789814383059-new","price":120.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9789814383059.jpg?v=1776389887"},{"product_id":"asian-competitors-case-book-9789813275997-new","title":"Asian Competitors Case Book","description":"\u003cp\u003eToday's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.\u003c\/p\u003e\u003cp\u003eThis is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.\u003c\/p\u003e\u003cp\u003eThe authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, \u003cem\u003eMarketing for Competitiveness\u003c\/em\u003e. Together, these books provide a comprehensive picture of the changing Asian marketing landscape.\u003c\/p\u003e","brand":"WORLD SCIENTIFIC PUB CO INC","offers":[{"title":"New","offer_id":51543851204898,"sku":"9789813275997-new","price":31.31,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9789813275997.jpg?v=1776392767"},{"product_id":"crystallizing-public-opinion-9798880903573-new","title":"Crystallizing Public Opinion","description":"When a \u003cb\u003eTwitter Outage\u003c\/b\u003e suddenly cuts one of the world's dominant information channels, the aftermath makes visible something Edward Bernays described a century ago: the speed at which public attention can be redirected, reshaped, and leveraged the moment a familiar flow of information breaks. \u003cbr\u003e\u003cbr\u003eThe underlying mechanics have barely changed. First published in 1923, Crystallizing Public Opinion is the foundational text on how organized communicators manufacture consensus and steer collective behavior. \u003cbr\u003e\u003cbr\u003eBernays lays out the core persuasion techniques used to move mass sentiment - defining the \"group mind,\" locating the pressure points where opinion is most pliable, and explaining why sudden disruptions in information flow, whether a silenced press or a downed platform, open windows of outsized influence. \u003cbr\u003e\u003cbr\u003eHe traces how these moments are exploited and what ethical responsibilities fall to the experts, institutions, and media operators who step into the gap. \u003cbr\u003e\u003cbr\u003eBeyond technique, the book carries a pointed argument: when public attention is destabilized, moral and intellectual direction must be injected into opinion-shaping before less scrupulous actors fill the vacuum. \u003cbr\u003e\u003cbr\u003eThat thesis reads differently - and more urgently - in an era where a single platform failure can scatter millions of people across unfamiliar channels in minutes. \u003cbr\u003e\u003cbr\u003eFor anyone trying to understand why information disruptions produce such rapid shifts in belief and behavior, Bernays provides the structural explanation that most modern commentary still draws from, whether it credits him or not.","brand":"START CLASSICS NBN","offers":[{"title":"New","offer_id":51543922770210,"sku":"9798880903573-new","price":20.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9798880903573.jpg?v=1776394746"},{"product_id":"new-directions-behavioral-pricing-9789811292224-new","title":"New Directions in Behavioral Pricing","description":"\u003cp\u003eBehavioral pricing research is viewed as central to academic marketing research as well as strategic pricing. The objective of this book is to introduce new research directions in Behavioral Pricing. The book reviews and introduce snew directions for topics such as: valuing new currencies; affective price evaluations: How pain, pleasure and metacognitive feeling influence price evaluations; price fairness and dual-entitlement; communicating price changes; pay-what-you-want pricing; partitioning prices; crossing the efficiency frontier: Responses to bargains, etc. It investigates how consumers perceive, evaluate, and integrate prices with other factors to make value, fairness judgments and product and brand choices. Encompassing customer price-related attitudes, knowledge, cognitive processes, and behaviors, the book seeks to predict and explain customers' reactions to price strategies and associated psychological, physiological, and emotional processes.\u003c\/p\u003e","brand":"WORLD SCIENTIFIC PUB CO INC","offers":[{"title":"New","offer_id":51544103321890,"sku":"9789811292224-new","price":92.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9789811292224.jpg?v=1776398466"},{"product_id":"customer-xperience-leadership-9789811279492-new","title":"Customer Xperience Leadership","description":"\u003cp\u003eThe success of private sector companies as well as public sector organizations is positively correlated with the level of customer experience they deliver. Outstanding experiences lead to high performance, satisfied customers, and many other positive outcomes. Poor experiences lead to countless negative problems and obstacles within the company and dissatisfied, frustrated customers outside.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eGiven the importance of experiences, substantial resources are invested in improving them. Yet, the results are often disappointing. Companies have a difficult time fulfilling customers' expectations and satisfying their needs consistently, over time. Especially in the digital era we live in. This raises a question: Is there a roadmap that can help people and organizations achieve their experience goals? This book focuses on this issue.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis interdisciplinary book offers a holistic, step-by-step blueprint for students, practitioners, and managers interested in understanding how to create exceptional customer experiences and learning how to effectively manage them. A unique model is presented. It includes four parts which are broken down into fourteen lectures. Each lecture deals with a specific topic and includes research-based figures and graphs, practical tools, and easy-to-implement customer-focused actions. Every lecture is one piece of the blueprint and together, they offer a path to experience leadership.\u003c\/p\u003e","brand":"WORLD SCIENTIFIC PUB CO INC","offers":[{"title":"New","offer_id":51544121311522,"sku":"9789811279492-new","price":47.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9789811279492.jpg?v=1776398979"},{"product_id":"beyond-dark-arts-9789811276057-new","title":"Beyond the Dark Arts","description":"\u003cp\u003eMarketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.\u003c\/p\u003e","brand":"WORLD SCIENTIFIC PUB CO INC","offers":[{"title":"New","offer_id":51544131731746,"sku":"9789811276057-new","price":134.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9789811276057.jpg?v=1776399201"},{"product_id":"customer-xperience-leadership-9789811264085-new","title":"Customer Xperience Leadership","description":"\u003cp\u003eThe success of private sector companies as well as public sector organizations is positively correlated with the level of customer experience they deliver. Outstanding experiences lead to high performance, satisfied customers, and many other positive outcomes. Poor experiences lead to countless negative problems and obstacles within the company and dissatisfied, frustrated customers outside.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eGiven the importance of experiences, substantial resources are invested in improving them. Yet, the results are often disappointing. Companies have a difficult time fulfilling customers' expectations and satisfying their needs consistently, over time. Especially in the digital era we live in. This raises a question: Is there a roadmap that can help people and organizations achieve their experience goals? This book focuses on this issue.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis interdisciplinary book offers a holistic, step-by-step blueprint for students, practitioners, and managers interested in understanding how to create exceptional customer experiences and learning how to effectively manage them. A unique model is presented. It includes four parts which are broken down into fourteen lectures. Each lecture deals with a specific topic and includes research-based figures and graphs, practical tools, and easy-to-implement customer-focused actions. Every lecture is one piece of the blueprint and together, they offer a path to experience leadership.\u003c\/p\u003e","brand":"WORLD SCIENTIFIC PUB CO INC","offers":[{"title":"New","offer_id":51544204968226,"sku":"9789811264085-new","price":103.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9789811264085.jpg?v=1776400267"},{"product_id":"chinese-innovation-branding-leaps-9789811249624-new","title":"Chinese Innovation and Branding Leaps","description":"\u003cp\u003eChina is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.\u003c\/p\u003e","brand":"WORLD SCIENTIFIC PUB CO INC","offers":[{"title":"New","offer_id":51544345641250,"sku":"9789811249624-new","price":92.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9789811249624.jpg?v=1776401482"},{"product_id":"changing-face-e-commerce-asia-9789811245985-new","title":"Changing Face of E-Commerce in Asia","description":"\u003cp\u003eAsia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future. Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade. Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pricing, competition, strategies and business models. However, with surveys in India indicating how sale of counterfeit products remains a significant problem for online shoppers across many e-commerce sites, e-commerce companies claim they are taking tough steps to ensure that counterfeit products do not make their way to customers, by delisting fraud sellers, using tamper-proof packaging and monitoring warehouses.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis book aims to unwrap the stories of e-commerce companies in Asia and how they have contributed to the society. It discusses the growth and failures of some e-commerce giants and looks at both theoretical and practical aspects of e-commerce by presenting the issues, challenges and successes of e-commerce businesses. It examines interdisciplinary and transdisciplinary aspects from micro and macro perspectives and links disciplines like strategy, management, entrepreneurship, competitiveness, finance, technology and operations.\u003c\/p\u003e","brand":"WORLD SCIENTIFIC PUB CO INC","offers":[{"title":"New","offer_id":51544362942754,"sku":"9789811245985-new","price":155.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9789811245985.jpg?v=1776402184"},{"product_id":"e-business-21st-century-2nd-ed-9789811231834-new","title":"E-Business 21st Century (2nd Ed)","description":"\u003cp\u003eIn the world of internet, wide adoption of computing devices dramatically reduces storage costs with easy access to huge amount of data, thus posing benefits and challenges to e-business amongst organizations.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis unique compendium covers current status and practices of e-business among organizations, their challenges and future directions. It also includes studies of different perspectives and markets of e-business.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe must-have volume will be a good reference text for professionals and organizations who are updating their e-business knowledge\/skills and planning their e-business initiatives.\u003c\/p\u003e","brand":"WORLD SCIENTIFIC PUB CO INC","offers":[{"title":"New","offer_id":51544401412386,"sku":"9789811231834-new","price":103.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9789811231834.jpg?v=1776403166"},{"product_id":"markplus-inc-winning-future-9789811222177-new","title":"Markplus Inc: Winning the Future","description":"\u003cp\u003eThis book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.\u003c\/p\u003e","brand":"WORLD SCIENTIFIC PUB CO INC","offers":[{"title":"New","offer_id":51544441880866,"sku":"9789811222177-new","price":31.31,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9789811222177.jpg?v=1776403894"},{"product_id":"what-sponsors-want-9789811219016-new","title":"What Sponsors Want","description":"\u003cp\u003eThis book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' -- experiences which are miraculously secured with money. The author asks questions such as: \"Do any corporate sponsors really believe that more logos are what their consumers want?\" and, \"do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?\"\u003c\/p\u003e\u003cp\u003eIn a culmination of real-life experiences, industry learnings and third-party professional research, \u003cem\u003eWhat Sponsors Want\u003c\/em\u003e provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.\u003c\/p\u003e","brand":"WORLD SCIENTIFIC PUB CO INC","offers":[{"title":"New","offer_id":51544450629922,"sku":"9789811219016-new","price":61.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9789811219016.jpg?v=1776404132"},{"product_id":"pricing-products-services-9789811204173-new","title":"Pricing of Products \u0026 Services","description":"\u003cp\u003eThe price of a product or a service is a critical element of the marketing mix. Price influences product demand, and the firm's revenue and profits. Prices also signal product quality and value, customer self-image, and the seller's pricing practices. With appropriate balance of theory, applications, and analytics, this book provides business students and practitioners the tools to make profitable pricing decisions under a variety of real-life contexts - current and emerging.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eTheoretical foundations for pricing decisions come from microeconomics, psychology, and behavioral decision theories. Well-established economic principles, with available data and analytics, help firms customize prices based on customers' willingness to pay, quantity purchased, timing and urgency of purchase, and by bundling their products and services. Pricing and promotional strategies of firms are further informed by the consideration of consumer psychology as well as the decision rules that consumers employ in framing of and responding to prices.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAs a practical step-by-step guide for firms, the book presents a comprehensive framework for pricing decisions. The framework illustrates how firms' pricing decisions are shaped by customer valuation of the product or service, firm cost, and competition within the category. Additional considerations include: channel arrangements, legal and regulatory limits, public sentiments, and the overriding strategy for the firm. Short cases and numerical examples help illustrate how these factors can be incorporated in firm making decisions.\u003c\/p\u003e\u003cp\u003eIn addition to offering the theoretical foundation and practical guidelines for pricing, there are several distinctive features of the book.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAlthough customer valuation is central to pricing decisions, firms often struggle to reliably estimate value. The book offers a number of analytical approaches for estimating customer valuations of product and service attributes.\u003c\/li\u003e\n\u003cli\u003eIn addition to the usual cost-based price determination, the book provides guidance for firms in developing pricing policies when costs to serve vary from customer to customer - a feature frequently seen in many services. Additionally, it provides an overview of commercial and government procurement contracts to demonstrate how the client and the vendor use contracts to manage cost-related risks.\u003c\/li\u003e\n\u003cli\u003eWhen firms with fixed capacity face fluctuating demand, firms set prices to balance the demand and capacity to serve. The book presents an overview of dynamic pricing strategies for perishable services, with particular focus on hospitality, airline, and rideshare industries.\u003c\/li\u003e\n\u003cli\u003eIn keeping with current trends of online shopping, the text highlights the pricing issues related to electronic retailing, including online experiments to estimate price effects, identifying demand dependencies through collaborative filtering, and managing prices under omnichannel shopping by customers.\u003c\/li\u003e\n\u003cli\u003eThe book concludes with some guidance for firms on how to create a pricing organization within a firm for implementing and monitoring pricing strategies.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003ePedagogically, the book takes a quantitative approach to pricing decisions and places a special emphasis on the utilization of data and analytics. Nevertheless, sound intuition and judgments remain a prerequisite.\u003c\/p\u003e","brand":"WORLD SCIENTIFIC PUB CO INC","offers":[{"title":"New","offer_id":51544494604578,"sku":"9789811204173-new","price":103.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9789811204173.jpg?v=1776405424"},{"product_id":"refreshing-customer-dialogue-personalization-teaching-algorithms-cassiopeia-method-practical-guide-i-9789176999875-new","title":"Refreshing The Customer Dialogue - with Personalization, Teaching and Algorithms: The Cassiopeia Method - a practical guide and inspiration for Sales,","description":"THE CUSTOMER EXPECTS MORE, it's time to raise the bar and deliver a refreshed Customer Dialogue. Teach the complex, earn trust, see the customer, make it personalized and offer an instant learning journey. Provide micro-training in the moment, in the customer meeting. Enlighten! And understand why this is real now and learn how to do it. No matter whether you are a human being or an AI-algorithm. In a fast-spinning world with a huge amount of complexity, newly invented technology, online services offerings and proliferate multiple-choice situations, requiring constant important personal decisions - you might wonder how to keep up? All this in combination with personal limitations in time and mental bandwidth creates a great opportunity and need in the world for brands and passionate individuals, or sophisticated AI-algorithms, to take on the role of a teacher and digital curator and explain topics of interest in an effective and consumable style. Vendors need to step up here and improve the conversational style and give customers what they need: enlightenment and advisory based on a true understanding of and empathy for the customer, not only the basics. This book provides tactics and insights into how to effectively explain complicated matters with aspects of: expectation management, an executive summary format, story journeys, zoom in and zoom out, in-flow-repetition, the Swedish perspective, play intelligence, digital curation, and more! All framed in a new method: The Cassiopeia Method. A practical guide for customer-facing persons\/algorithms looking for tangible suggestions as how to become even more appreciated by the customer. Join the movement of a beautiful and new Customer Dialogue!","brand":"BOOKS ON DEMAND","offers":[{"title":"New","offer_id":51544570462498,"sku":"9789176999875-new","price":23.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9789176999875.jpg?v=1776407953"},{"product_id":"pr-paradox-how-master-art-pr-as-startup-or-scale-up-9789090337111-new","title":"The PR Paradox: How to Master the Art of PR as a Startup or Scale-up","description":"\u003cp\u003eThe PR Paradox is an engaging and educational study on the nature of public relations for startups. It shares the thoughtful tips and best practices from a seasoned PR pro, and CEO of his own PR agency, Matias Rodsevich. After years of sharing tips and helping people create their own proper PR strategies, or scaling their strategies up, he now brings us this book which is foundational for PR and will help PR improve across the board. Matias also created the first PR community called PRlab, which he used as an inspiration for creating this book full of actionable examples, from one of the fastest growing startups in the world. This book is the manifestation of that community and his years of work experience. It is an entertaining and useful guide that will help anyone attempting PR for the first time, or trying to improve their PR practices.\u003c\/p\u003e","brand":"INDEPENDENT CAT","offers":[{"title":"New","offer_id":51544571248930,"sku":"9789090337111-new","price":34.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9789090337111.jpg?v=1776407978"},{"product_id":"confessions-2-dinosaurs-timeless-lessons-international-marketing-sales-9783757881498-new","title":"Confessions of 2 Dinosaurs: Timeless Lessons in International Marketing and Sales","description":"This book makes you street-smart, with only a bit of academia! Two dinosaurs of marketing describe their careers in automotive, food, household goods, jewellery, cosmetics and TV Home Shopping. They give useful advice for young professionals how the business world works in stories from the marketing and sales frontier and in textbook chapters.","brand":"BOOKS ON DEMAND","offers":[{"title":"New","offer_id":51544754553122,"sku":"9783757881498-new","price":30.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9783757881498.jpg?v=1776412351"},{"product_id":"designing-complaint-handling-service-recovery-strategies-9781944659394-new","title":"Designing Complaint Handling and Service Recovery Strategies","description":"\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe first unspoken law of service quality and productivity is to do it right the first time. However, chances are that the customers may not be always satisfied with some of the services they receive. How well a firm handles complaints and resolves problems frequently determines whether it builds customer loyalty or it watches its customers take their business elsewhere. \u003cem\u003eDesigning Complaint Handling and Service Recovery Strategies\u003c\/em\u003e is the 11th volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.\u003c\/p\u003e","brand":"WS PROFESSIONAL","offers":[{"title":"New","offer_id":51545299616034,"sku":"9781944659394-new","price":14.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9781944659394.jpg?v=1776421281"},{"product_id":"managing-customer-relationships-building-loyalty-9781944659363-new","title":"Managing Customer Relationships and Building Loyalty","description":"\u003cp\u003e \u003c\/p\u003e\u003cp\u003eTargeting, acquiring, and retaining the \"right\" customers is at the core of many successful service firms. The objective is to build the relationships and develop loyal customers who will contribute to a growing volume of business with the firm in the future. \u003cem\u003eManaging Customer Relationships and Building Loyalty\u003c\/em\u003e describes how to acquire and develop desirable, loyal customers within the chosen segments, and the painstaking process to build and maintain their loyalty through well-conceived relationship marketing strategies. This book is the tenth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.\u003c\/p\u003e","brand":"WS PROFESSIONAL","offers":[{"title":"New","offer_id":51545299648802,"sku":"9781944659363-new","price":14.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9781944659363.jpg?v=1776421282"},{"product_id":"service-marketing-communications-9781944659219-new","title":"Service Marketing Communications","description":"\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDeveloping an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. It is essential to understand target market segments and their exposure to different media, consumers' awareness of the service product, their attitudes toward it, and how they can easily evaluate the products characteristics prior to purchase, and during and after consumption. \u003cem\u003eService Marketing Communications\u003c\/em\u003e is the fifth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.\u003c\/p\u003e","brand":"WS PROFESSIONAL","offers":[{"title":"New","offer_id":51545299910946,"sku":"9781944659219-new","price":14.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9781944659219.jpg?v=1776421294"},{"product_id":"positioning-services-competitive-markets-9781944659127-new","title":"Positioning Services in Competitive Markets","description":"\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWhat makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways meaningful to customers. \u003cem\u003ePositioning Services in Competitive Markets\u003c\/em\u003e is the second volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.\u003c\/p\u003e","brand":"WS PROFESSIONAL","offers":[{"title":"New","offer_id":51545300533538,"sku":"9781944659127-new","price":14.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9781944659127.jpg?v=1776421299"},{"product_id":"total-quality-service-9781884015830-new","title":"Total Quality Service","description":"Total Quality Service rises to the business challenge of the 90s. It explains in the most concise terms possible the principles of TQS. The research stands-most unhappy customers do not complain. Instead, they never again buy from businesses that just once left them unsatisfied. What then is TQS? In the simplest terms, it is the true commitment to operationalizing the concept of customer focus, establishing service performance standards, measuring performance against benchmarks, recognizing and rewarding exemplary behavior, and maintaining enthusiasm for the customer at all times. Companies that do not provide quality service not only won't compete-they won't exist. Let Total Quality Service put you and your employees on the cutting edge of customer satisfaction.","brand":"ST LUCIE PR","offers":[{"title":"New","offer_id":51545553764642,"sku":"9781884015830-new","price":244.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9781884015830.jpg?v=1776423554"},{"product_id":"online-copywriters-handbook-everything-you-need-know-write-electronic-copy-that-sells-9780658020995-new","title":"The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells","description":"\u003cp\u003eThe Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's \u003ci\u003eThe Online Copywriter's Handbook \u003c\/i\u003eis the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.\u003c\/p\u003e","brand":"MCGRAW HILL BOOK CO","offers":[{"title":"New","offer_id":51566166212898,"sku":"9780658020995-new","price":23.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9780658020995.jpg?v=1777011135"},{"product_id":"psychology-kindle-sales-how-sell-your-ebooks-amazon-kdp-9798868959141-new","title":"The Psychology of Kindle Sales: How to Sell your eBooks on Amazon KDP","description":"\u003cp\u003eAre you an aspiring author looking to make it big on Amazon Kindle Direct Publishing (KDP)? Unlock the secrets of Kindle sales success with our groundbreaking guide, \"\u003cstrong\u003eThe Psychology of Kindle Sales\u003c\/strong\u003e.\" In this comprehensive book, we reveal the keys to dominating the Amazon eBook market, turbocharging your sales, and building a thriving author brand.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDiscover proven strategies and invaluable insights to catapult your eBooks to the top of the charts. From optimizing your book's metadata for maximum searchability to understanding the art of pricing, we cover it all. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHere's a glimpse of what you'll find inside: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eMaster the Art of Promotion\u003c\/strong\u003e\u003cem\u003eFree vs. Paid Promotion: \u003c\/em\u003e Understand the delicate balance between free and paid promotions and how they impact your sales.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eCrafting Bestsellers\u003c\/strong\u003e\u003cem\u003eWrite Good and Trending Books: \u003c\/em\u003e Learn how to create eBooks that readers crave and that skyrocket up the bestseller lists.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eMaximize Exposure\u003c\/strong\u003e\u003cem\u003eOptimizing Metadata: \u003c\/em\u003e Harness the power of effective metadata to ensure your book is easily discoverable by your target audience.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eSeries or Standalone?\u003c\/strong\u003e\u003cem\u003eStandalone vs. Series Books: \u003c\/em\u003e Make the right choice and unlock the benefits of each publishing approach.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eAudience Building\u003c\/strong\u003e\u003cem\u003eEmail Lists \u0026amp; Giveaways: \u003c\/em\u003e Build a dedicated fan base through effective email list strategies and discover when giving your books away makes sense.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eReviews and Sales\u003c\/strong\u003e\u003cem\u003eFirst 1000 Sales \u0026amp; 50+ Reviews: \u003c\/em\u003e Unlock the secrets to achieving your first 1000 sales and garnering more than 50 glowing reviews.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eMarket Domination\u003c\/strong\u003e\u003cem\u003eSocial Media \u0026amp; YouTube Promotion: \u003c\/em\u003e Learn to harness the power of social media and YouTube to promote your eBooks effectively.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eMulti-Platform Selling\u003c\/strong\u003e\u003cem\u003eSelling Beyond Amazon: \u003c\/em\u003e Dive into the world of multi-platform sales, including Barnes \u0026amp; Noble Press, Kobo Writing Life, Apple Books, Google Play Books, and more.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eAI-Powered Assistance\u003c\/strong\u003e\u003cem\u003eBonus: Utilizing ChatGPT: \u003c\/em\u003e Discover how ChatGPT can turbocharge your book promotion with tips for generating book covers, descriptions, keywords, and more.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\u003cli\u003e\n\u003cstrong\u003eStrategic PermaFree\u003c\/strong\u003e\u003cem\u003eCreating PermaFree eBooks: \u003c\/em\u003e Explore strategies to offer free eBooks while boosting your Amazon sales.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eUncover the psychology behind Kindle sales and harness the tools, strategies, and expert advice provided in this comprehensive guide. From leveraging AI assistance for marketing to conquering multiple eBook platforms, \"The Psychology of Kindle Sales\" equips you to thrive in the ever-evolving world of digital publishing.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDon't miss out on the opportunity to achieve your dreams as a Kindle author. Join the ranks of successful authors who have utilized these techniques to become bestsellers. \"The Psychology of Kindle Sales\" is your ultimate roadmap to eBook success on Amazon KDP.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eUnlock the secrets to Kindle sales dominance. Get your copy today and start your journey to becoming a bestselling author!\u003c\/strong\u003e\u003c\/p\u003e","brand":"INDEPENDENT CAT","offers":[{"title":"New","offer_id":51569441341730,"sku":"9798868959141-new","price":17.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9798868959141.jpg?v=1777147324"},{"product_id":"ninja-selling-subtle-skills-big-results-9781626342842-new","title":"Ninja Selling: Subtle Skills. Big Results.","description":"\u003cp\u003e\u003cb\u003e2018 Axiom Business Book Award Winner, Gold Medal \u003cbr\u003e\u003cbr\u003e Stop Selling! Start Solving!\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e In \u003ci\u003eNinja Selling\u003c\/i\u003e, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. \u003ci\u003eNinja Selling\u003c\/i\u003e teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. \u003cbr\u003e\u003cbr\u003e\u003ci\u003e​Ninja Selling\u003c\/i\u003e is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.\u003c\/p\u003e","brand":"GREENLEAF BOOK GROUP LLC","offers":[{"title":"New","offer_id":51573899919650,"sku":"9781626342842-new","price":21.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9781626342842.jpg?v=1777341283"},{"product_id":"sell-or-be-sold-how-get-your-way-business-life-9781608322565-new","title":"Sell or Be Sold: How to Get Your Way in Business and in Life","description":"Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can--and should--be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. \u003cbr\u003e\u003cbr\u003eIn Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you the success essentials of \u003cbr\u003e\u003cbr\u003e- Selling in a bad economy\u003cbr\u003e- Overcoming call reluctance\u003cbr\u003e- Filling your pipeline with new business\u003cbr\u003e- Staying positive, despite rejection \u003cbr\u003e\u003cbr\u003eWith the experience of a seasoned sales vet at the helm, Sell or Be Sold will change the way you perceive the sale--and life.\u003cbr\u003e","brand":"GREENLEAF BOOK GROUP LLC","offers":[{"title":"New","offer_id":51574994272546,"sku":"9781608322565-new","price":20.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9781608322565.jpg?v=1777348087"},{"product_id":"contagious-why-things-catch-9781451686586-new","title":"Contagious: Why Things Catch on","description":"The New York Times bestseller that explains why certain products and ideas become popular. \"Jonah Berger knows more about what makes information 'go viral' than anyone in the world.\" --Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.","brand":"SIMON \u0026 SCHUSTER","offers":[{"title":"New","offer_id":51578087342370,"sku":"9781451686586-new","price":17.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9781451686586.jpg?v=1777400977"},{"product_id":"biblia-del-vendedor-tecnicas-efectivas-para-el-vendedor-competitivo-9780991544233-new","title":"Biblia del Vendedor: Tecnicas Efectivas Para El Vendedor Competitivo","description":"How to close and be an effective salesperson.\r Alex Dey uses this guide during his nation wide conference tours.","brand":"GIRON SPANISH DISTRIBUTORS","offers":[{"title":"New","offer_id":51578419970338,"sku":"9780991544233-new","price":13.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9780991544233.jpg?v=1777405691"}],"url":"https:\/\/www.albakireads.com\/collections\/marketing-sales-books.oembed?page=2","provider":"AlbakiReads","version":"1.0","type":"link"}