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What makes them powerful? The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we're looking for a satisfying explanation for what causes people to join--and more importantly, stay in--extreme groups. We secretly want to know: could it happen to me? In this captivating work of nonfiction cultural commentary, Amanda Montell's argument is that, on some level, it already has . . .\u003c\/p\u003e\u003cp\u003eOur culture tends to provide pretty flimsy answers to questions of cult influence, mostly having to do with vague talk of \"brainwashing.\" But the true answer has nothing to do with freaky mind-control wizardry or Kool-Aid. In \u003ci\u003eCultish\u003c\/i\u003e, Montell argues that the key to manufacturing intense ideology, community, and us\/them attitudes all comes down to the specific language of fanaticism. In both positive ways and shadowy ones, cultish language is something we hear--and are influenced by--every single day. \u003c\/p\u003e\u003cp\u003eThrough juicy storytelling and cutting original research, Montell exposes the verbal elements that make a wide spectrum of communities \"cultish,\" revealing how they affect followers of groups as notorious as Heaven's Gate, but also how they pervade our modern start-ups, cult fitness classes, Peloton leaderboards, and Instagram feeds. Incisive and darkly funny, this enrapturing take on the curious social science of power and belief will make you hear the fanatical language of \"cultish\" everywhere.\u003c\/p\u003e\u003cp\u003eThis gripping exploration of sociolinguistics reveals: \u003c\/p\u003e\u003cul\u003e\u003cli\u003eThe Linguistics of Influence: A fascinating breakdown of how specific linguistic techniques--from loaded language to thought-terminating clich\u003c\/li\u003e\u003c\/ul\u003e","brand":"PERENNIAL","offers":[{"title":"New","offer_id":50167201759522,"sku":"9780062993168-new","price":17.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9780062993168.jpg?v=1753561576"},{"product_id":"integration-language-society-cross-linguistic-typology-9780192845924-new","title":"The Integration of Language and Society: A Cross-Linguistic Typology","description":"The volume explores the integration of language and society as reflected in the grammar of a language. 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