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Durham believes that Brand is key and he presents a compelling case for retailers to own brands that matter. He focuses on the brands that bring their brand positioning and business objectives to life through great design, purpose, lifestyle and innovation, and looks at what makes these brands resonate with customers. With all new groundbreaking photography by Teri Campbell of each featured brand, its packaging and products, Campbell brings the message home with over 200 color photographs. This unique book is a must-have for any branding professional looking to take their brand to the next level or understand the evolving store brand landscape. From Amazon's Kindle to Walmart's World Table, the brands are presented in a way that has the power to redefine traditional private labels and raise the bar for retailers to create consumer-focused brands. This book is designed to bring the best of the best to the forefront, to place them on a pedestal not as brands to be copied, but as compelling examples of brands bringing each retail owner's strategy to life. This is the age of the retailer-owned brand. Durham invites you to read through the Fifty2. Agree. Disagree. Argue. Take inspiration, take hope, but whatever you do, do not copy, mimic or steal. Own your own strategy. Create and manage brands that bring that strategy to life. Make your Private Brand a destination in its own right.","brand":"INDEPENDENT CAT","offers":[{"title":"New","offer_id":50161876009250,"sku":"9780991522002-new","price":59.31,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9780991522002.jpg?v=1753391651"},{"product_id":"branding-fast-easy-way-create-successful-brand-that-connects-sells-stands-out-crowd-fast-easy-way-cr-9781914312113-new","title":"Branding: The Fast \u0026 Easy Way To Create a Successful Brand That Connects, Sells \u0026 Stands Out From The Crowd: The Fast \u0026 Easy Way To Create a Successfu","description":"\u003cp\u003eThey cheated...\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHave you ever thought about why no gives a s**t about your business or why you keep losing business to your competitors? \u003c\/p\u003e\u003cp\u003eHmm, well imagine going to buy your product. Would you buy it? Does it even stand out? Yeah, probably not, which is why you've come here. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIf your customers don't remember you, they will simply go to another business.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cem\u003eSo how do you stop that from happening and instead have tons of hot customers? \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Future is Branding!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eStop wasting your time and money on advertising. It is no longer enough. Nowadays the brand is what sells. And if you don't want to be a loser you'll need a decent brand to set you apart from the crowd. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eNow I'm sure you've seen tons of articles, books and videos about branding. Blah, blah, blah, just a bunch of hype and more confusion lol. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHowever inside this book you will find \u003c\/strong\u003epractical and clear insights with no fluff or filler. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWhether you are starting out or you have an existing brand that needs to shake things up you're going to find value here. At the end you will have a brand that stands out with tons of happy customers.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBUT YOU WILL NEED TO WORK ON IT! \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cem\u003eNow if you don't brand properly then no one will ever know you, you will lose time, money and yeah your brand will just disappear down the toilet.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDon't let that happen!\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRead this book\u003c\/strong\u003e\u003c\/p\u003e","brand":"FORTUNE PUB","offers":[{"title":"New","offer_id":51545540231458,"sku":"9781914312113-new","price":17.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9781914312113.jpg?v=1776422962"}],"url":"https:\/\/www.albakireads.com\/collections\/design-graphic-arts-branding-logo-design.oembed","provider":"AlbakiReads","version":"1.0","type":"link"}