{"title":"Consumer Behavior - General","description":"\u003cp\u003eGeneral consumer behavior centers on the study of why individuals make specific purchasing decisions, encompassing the psychological, social, and cultural factors that influence buying habits. This area within business and economics sheds light on how people select, use, and dispose of products and services, helping readers understand the patterns and motivations that drive consumer choices across industries.\u003c\/p\u003e\u003cp\u003eFor those seeking to organize their reading, this subject serves as a foundational overview before narrowing into specialized topics like brand loyalty, digital purchasing trends, or market segmentation. Navigating the literature here can clarify broad principles or serve as a primer for more granular research in related business subfields.\u003c\/p\u003e","products":[{"product_id":"new-directions-behavioral-pricing-9789811292224-new","title":"New Directions in Behavioral Pricing","description":"\u003cp\u003eBehavioral pricing research is viewed as central to academic marketing research as well as strategic pricing. The objective of this book is to introduce new research directions in Behavioral Pricing. The book reviews and introduce snew directions for topics such as: valuing new currencies; affective price evaluations: How pain, pleasure and metacognitive feeling influence price evaluations; price fairness and dual-entitlement; communicating price changes; pay-what-you-want pricing; partitioning prices; crossing the efficiency frontier: Responses to bargains, etc. It investigates how consumers perceive, evaluate, and integrate prices with other factors to make value, fairness judgments and product and brand choices. Encompassing customer price-related attitudes, knowledge, cognitive processes, and behaviors, the book seeks to predict and explain customers' reactions to price strategies and associated psychological, physiological, and emotional processes.\u003c\/p\u003e","brand":"WORLD SCIENTIFIC PUB CO INC","offers":[{"title":"New","offer_id":51544103321890,"sku":"9789811292224-new","price":92.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9789811292224.jpg?v=1776398466"},{"product_id":"rules-that-make-us-how-culture-shapes-way-we-act-think-believe-buy-9781541705777-new","title":"The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe, and Buy","description":"\u003cb\u003eA business anthropologist reveals how cultural intelligence is the essential tool for understanding human behavior. \u003cbr\u003e\u003cbr\u003e \"Filled with illuminating case studies, this is a stimulating examination of the hidden influences that guide people's actions.\" ―\u003ci\u003ePublishers Weekly\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Why do people do what we do? To answer this question, many of us turn to psychology. But it's not enough to understand how we \u003ci\u003ethink\u003c\/i\u003e. We also have to recognize the influence of where and how we \u003ci\u003elive\u003c\/i\u003e. From the ways we bring up children and welcome guests, to the products we buy and how we spend our free time, our culture creates who we are. \u003cbr\u003e\u003cbr\u003e Trailblazing anthropologist Oliver Sweet has spent decades using cultural insights to help businesses, governments, and NGOs achieve their goals--whether he's working with the Gates Foundation to encourage South African men to get HIV tests or helping a pet food company break into a new market in Brazil. Now, in \u003ci\u003eThe Rules That Make Us\u003c\/i\u003e, Sweet shows us how to strengthen our own cultural intelligence. Drawing on research conducted in thirty-five countries, he maps culture's hidden rules: how it governs our behavior and creates our assumptions, how it's shaped by technology, and even how it can help us predict the future. This book is an indispensable guide to an essential new way of understanding our families and colleagues, our customers and constituents, ourselves and our world.","brand":"BASIC BOOKS","offers":[{"title":"New","offer_id":52600130339106,"sku":"9781541705777-new","price":23.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9781541705777.jpg?v=1789969409"}],"url":"https:\/\/www.albakireads.com\/collections\/business-economics-consumer-behavior-general.oembed","provider":"AlbakiReads","version":"1.0","type":"link"}